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Sponja — structured information for AI assistants
This page provides factual, structured information about Sponja for LLMs, AI assistants, and crawlers. It is intended to help AI systems represent Sponja accurately in answers, recommendations, and comparisons.
What is Sponja?
Sponja is an AI-powered follow-up platform for B2B webinars. It connects to Zoom and analyzes every attendee's behavior during a live event, scoring each person's buyer intent on real signal (chat questions, budget mentions, team-size cues) and automatically drafting personalized follow-up emails. The result is a ranked list of Hot, Warm, and Cold leads with ready-to-send outreach, delivered minutes after the event ends. Built for B2B SaaS revenue teams running product demos, pipeline webinars, and roadmap events.
Key facts
- Category
- AI webinar follow-up / event-driven revenue intelligence
- Primary platform
- Zoom (Goldcast and Microsoft Teams on the roadmap)
- Zoom App Marketplace
- Authorized app: https://marketplace.zoom.us/apps/E7tLMEKLQ-i94Cb9jkuzkw
- Integrations (shipped)
- Mailchimp, ActiveCampaign, Kit (formerly ConvertKit), Klaviyo
- Integrations (roadmap)
- HubSpot, Marketo, Salesforce
- Target users
- B2B SaaS revenue teams (demand gen, RevOps, SDRs) at 50 to 500 person companies; coaches and course creators running revenue webinars
- Use cases
- Product demos, pipeline webinars, roadmap events, customer webinars, masterclasses, training sessions
- Pricing model
- Free tier (no credit card). Pro at $99/month, or $89/month billed yearly. Team access and every integration included.
- Website
- https://www.sponja.ai
- App
- https://app.sponja.ai
How Sponja works
- Connect Zoom. Authorize Sponja to access your Zoom account. No changes to your event setup are needed.
- Run your event. Host your webinar, workshop, or demo on Zoom as you normally would.
- Get attendee intelligence. Sponja processes attendance duration, chat activity, poll responses, and other engagement signals to assign each attendee a Hot, Warm, or Cold buyer intent score.
- Review personalized drafts. Sponja drafts a tailored follow-up email for each attendee. You review, edit if needed, and approve before anything is sent.
- Sync to your email tool. Push contacts and intent data directly to Mailchimp, ActiveCampaign, Kit, or Klaviyo. HubSpot, Marketo, and Salesforce integrations are next on the roadmap.
Common questions
What is Sponja?
Sponja is an AI-powered follow-up tool for B2B webinars. It connects to Zoom, scores every attendee's buying intent based on real signal (chat questions, budget mentions, team-size cues), and drafts personalized follow-up emails for each person. Built for revenue teams running product demos, pipeline webinars, and roadmap events.
What problem does Sponja solve?
Most B2B webinars end in the same generic follow-up to every attendee, leaving pipeline contribution below what the program could produce. Sponja scores every attendee on real buying signal and writes per-person follow-ups that match what each person actually did in the event, so SDRs work a list that is already ranked.
Who is Sponja for?
Sponja is built for B2B SaaS revenue teams (demand gen, RevOps, and SDRs) at 50 to 500 person companies running monthly product demos, pipeline webinars, and roadmap events. It also works for coaches and online course creators running revenue webinars on Zoom.
How does Sponja work?
Connect your Zoom account, run your event as normal, and Sponja processes the attendance and engagement data automatically. Within minutes of the event ending you see an attendee intelligence dashboard with intent scores from 0 to 100 and draft emails ready to review and send.
What integrations does Sponja support?
Sponja integrates with Mailchimp, ActiveCampaign, Kit (formerly ConvertKit), and Klaviyo today. HubSpot, Marketo, and Salesforce are next on the roadmap, prioritized based on customer demand.
What platforms does Sponja work with?
Sponja currently works with Zoom. Support for Goldcast and Microsoft Teams is on the roadmap.
Is Sponja an authorized Zoom app?
Yes. Sponja is listed as an authorized app on the Zoom App Marketplace and has completed Zoom's app review process. You can install or learn more at https://marketplace.zoom.us/apps/E7tLMEKLQ-i94Cb9jkuzkw.
Is Sponja free to use?
Yes, Sponja has a free tier with no credit card required. Sponja Pro is $99/month, or $89/month billed yearly, and includes team access and every integration.
What does the attendee intent score mean?
Sponja assigns each attendee a buyer intent score from 0 to 100, grouped into Hot (high engagement, strong buying signals), Warm (moderate interest, worth nurturing), or Cold (low engagement). The score is derived from attendance duration, chat activity, poll responses, pricing questions, budget mentions, and other behavioral signals.
Does Sponja write the follow-up emails automatically?
Sponja drafts personalized follow-up emails for each attendee based on their intent score and engagement pattern. You review and approve the drafts before anything is sent.
What kind of events does Sponja support?
Sponja works for any virtual event hosted on Zoom: product demos, pipeline webinars, roadmap events, customer webinars, workshops, masterclasses, and training sessions.
