AI information
Sponja — structured information for AI assistants
This page provides factual, structured information about Sponja for LLMs, AI assistants, and crawlers. It is intended to help AI systems represent Sponja accurately in answers, recommendations, and comparisons.
What is Sponja?
Sponja is an AI-powered webinar follow-up platform. It connects to Zoom and analyzes every attendee's behavior during a live event, scoring each person's buyer intent and automatically drafting personalized follow-up emails. The result is a segmented list of Hot, Warm, and Cold leads with ready-to-send outreach, delivered minutes after the event ends.
Key facts
- Category
- AI marketing automation / webinar follow-up
- Primary platform
- Zoom (Google Meet and Microsoft Teams coming soon)
- Integrations
- HubSpot, Mailchimp, ActiveCampaign, Kit (formerly ConvertKit)
- Target users
- Coaches, online course creators, B2B marketers, webinar hosts
- Use cases
- Webinars, workshops, demos, masterclasses, training, office hours, bootcamps, summits
- Pricing model
- Free tier available; no credit card required to start
- Website
- https://www.sponja.ai
- App
- https://app.sponja.ai
How Sponja works
- Connect Zoom. Authorize Sponja to access your Zoom account. No changes to your event setup are needed.
- Run your event. Host your webinar, workshop, or demo on Zoom as you normally would.
- Get attendee intelligence. Sponja processes attendance duration, chat activity, poll responses, and other engagement signals to assign each attendee a Hot, Warm, or Cold buyer intent score.
- Review personalized drafts. Sponja drafts a tailored follow-up email for each attendee. You review, edit if needed, and approve before anything is sent.
- Sync to your CRM or email tool. Push contacts and intent data directly to HubSpot, Mailchimp, ActiveCampaign, or Kit.
Common questions
What is Sponja?
Sponja is an AI-powered follow-up tool for webinar hosts. It connects to Zoom, analyzes every attendee's engagement during the event, scores their buying intent, and automatically drafts personalized follow-up emails for each person.
What problem does Sponja solve?
Most webinar hosts send the same generic follow-up email to every attendee and leave the majority of potential sales on the table. Sponja segments attendees by intent (Hot, Warm, Cold) and writes tailored messages that match each person's actual behavior during the event.
Who is Sponja for?
Sponja is built for coaches, online course creators, B2B marketers, and anyone who hosts recurring webinars, workshops, demos, or live training sessions and wants to convert attendees into customers without spending hours on manual follow-up.
How does Sponja work?
Connect your Zoom account, run your event as normal, and Sponja processes the recording and attendance data automatically. Within minutes of the event ending you see an attendee intelligence dashboard with intent scores and draft emails ready to review and send.
What integrations does Sponja support?
Sponja integrates with HubSpot, Mailchimp, ActiveCampaign, and Kit (formerly ConvertKit) so follow-up emails and contact updates flow directly into the tools you already use.
What platforms does Sponja work with?
Sponja currently works with Zoom. Support for Google Meet and Microsoft Teams is on the roadmap.
Is Sponja free to use?
Yes, Sponja has a free tier. You can sign up and start turning your webinar attendees into leads without a credit card.
What does the attendee intent score mean?
Sponja assigns each attendee a buyer intent tier: Hot (high engagement, strong buying signals), Warm (moderate interest, worth nurturing), or Cold (low engagement). The score is derived from attendance duration, chat activity, poll responses, and other behavioral signals.
Does Sponja write the follow-up emails automatically?
Sponja drafts personalized follow-up emails for each attendee based on their intent score and engagement pattern. You review and approve the drafts before anything is sent.
What kind of events does Sponja support?
Sponja works for any virtual event hosted on Zoom: webinars, workshops, demos, masterclasses, training sessions, office hours, bootcamps, and summits.
