Webinar follow-up shouldn't be this hard.
Score every webinar attendee.Draft personalized follow-ups.Build more pipeline.
Sponja/Q1 Product Roadmap · Apr 21Q1 RoadmapAttendees, scored
Hey Jordan,
Saw your note about payment. Yes, we take Amex, and I can set up your access today.
I blocked 15 minutes tomorrow at 10:30 PT. Want me to send an invite, or is there a better time?
Jamie
You earn the attention. Then you wing the follow-up.
You work for weeks to get people in the room. Then treat them like strangers.
Hot leads, warm maybes, people who never showed up. They all get the same nurture. The attendee who asked about pricing gets the same email as someone who left after a few minutes.
Your webinar program is a black box.
Registration counts are easy. Pipeline contribution is impossible. No one can tell which session moved deals, which question came from a buyer, or which moment hooked the room.
Deals die in the silence.
The 24 hours after your event are the highest-intent window you have. By the time your SDR works the obvious 4, your best prospects are already talking to someone else.
Three steps.
About 90 seconds.
Connect Zoom once. Never think about it again.
Link your Zoom account one time and you're done. Every webinar, demo, or roadmap event is picked up and analyzed the moment it ends. No uploads, no workflow changes, nothing new to remember.
Sponja scores every attendee.
Each message is read in context: pricing questions, budget signals, team size, urgency. Every attendee gets a buyer-intent score from 0 to 100.
Sent through the tools you already use.
Emails land directly in your CRM or ESP. No new workflow, no copy-pasting. Hot leads get the direct ask, warm ones get the objection answered, cold ones get a soft open door.
Re: your question on the call, Jordan
Hey Jordan, yes, we take Amex, and I can get your access live today. Want me to send a Stripe link, or would you prefer an invoice?
+ moreOne event.
Four things on your desk.
Know exactly what happened.
Every event becomes a one-page recap: who showed up, what they cared about, and who's ready to move.
- Attended89 / 14860%
- Avg. watch time42m of 60m
- Questions asked24
- Top topicPricing & ROI
- Ready to buyHot3 attendees
Every person scored and understood.
Intent score, the exact signal that earned it, and a recommended action item. Ask Sponja anything about the data and get a direct answer.
Sorted by intent. Matched to your pipeline.
Each attendee automatically matched to the right next step: book a demo, hand to SDR, or stay in nurture.
Drafted in your voice. Ready to send.
One email per attendee, in your tone, referencing what they said. Hot leads get the direct ask. Warm ones get their objection addressed.
On the call you mentioned a team of 4 with budget approved. I put together a group rate for you. Want me to send it over tonight?
One plan.
Every feature included.
- Unlimited events
- Unlimited attendees
- AI intent scoring
- Personalized follow-up drafts
- Smart segmentation lists
- Every integration
- Team access
- Priority support
Free trial · No credit card · Cancel anytime
Sponja makes this part easy.
Sponja never sells, shares, or trains AI on your data.
Disconnect Zoom anytime in one click.
Emails go into the tool you already use.
Cancel anytime, no contract.
Goldcast and Microsoft Teams
Zoom is just the start. Connect Sponja to every platform your audience uses, with the same zero-effort setup.
HubSpot, Marketo, and Salesforce
HubSpot, Marketo, and Salesforce are next. Prioritized based on customer demand. If your team is on any of them, reach out and we will fast-track you.
Know who's in the room before they say a word
We'll pull background on every attendee from registration data and public signals so Sponja knows who they are going in. Richer profiles, sharper scores, follow-ups that land harder.
Plug Sponja into Claude, Cursor, and any AI you use
Sponja will speak the Model Context Protocol so your attendee data, scores, and follow-ups are one prompt away. Pull a hot list into Claude, draft a custom outreach flow in Cursor, or wire Sponja into your own agents, no API glue required.
Playbooks for turning attendees into customers
Webinar Planning: Step-by-Step Guide + Free Checklist
Webinar planning made simple. Follow this step-by-step guide and free preparation checklist to plan, run, and follow up on a webinar that converts.
MQL to SQL Conversion Rate: The Verification Step
Industry average MQL to SQL conversion rate is 13 percent. The fix is not a better scoring model, it is adding a verification step before the sales handoff.
Webinar Analytics That Predict Pipeline (Not Just Attendance)
Most webinar dashboards track vanity metrics. The five that actually predict pipeline: chat engagement density, question-intent ratio, watch-time depth past the offer, in-session link clicks, and reply rate by intent segment.
Questions worth asking.
More pipeline
from every webinar.
Connect once. Sponja takes it from there.
