Blog
Practical guides on webinar follow-up, attendee engagement, and AI-powered event marketing for coaches, creators, and B2B teams.
Roee TsurWebinar Planning: Step-by-Step Guide + Free Checklist
Webinar planning made simple. Follow this step-by-step guide and free preparation checklist to plan, run, and follow up on a webinar that converts.
#webinar-planning #webinar-checklist #webinar-marketing #event-planning #lead-generation

Lior BenderskiMQL to SQL Conversion Rate: The Verification Step
Industry average MQL to SQL conversion rate is 13 percent. The fix is not a better scoring model, it is adding a verification step before the sales handoff.
#mql-to-sql #lead-qualification #b2b-marketing #webinar-intent #buyer-intent #sales-marketing-alignment

Lior BenderskiWebinar Analytics That Predict Pipeline (Not Just Attendance)
Most webinar dashboards track vanity metrics. The five that actually predict pipeline: chat engagement density, question-intent ratio, watch-time depth past the offer, in-session link clicks, and reply rate by intent segment.
#webinar-analytics #webinar-metrics #webinar-kpis #pipeline-attribution #b2b-events

Lior BenderskiWebinar Intent Scoring: A 0-100 Buyer Score You Can Actually Build
Webinar intent scoring assigns each attendee a 0-100 score from six in-session signals: watch-time past offer, question-intent ratio, link clicks, chat density, poll behavior, and repeat attendance. The full rubric, a worked example, and how to act on the score.
#webinar-lead-scoring #intent-scoring #buyer-intent #webinar-analytics #b2b-marketing
Roee TsurZoom Webinar Integration: A Guide to Connecting Your Stack
A neutral guide to integrating Zoom Webinars with your CRM, email, and analytics tools. Covers what data Zoom exposes, the four common integration patterns, and how to pick the right one for follow-up.
#zoom #zoom-webinar #integrations #webinar-follow-up #crm #marketing-automation
Roee TsurWhat it takes to get approved on the Zoom App Marketplace
We just got Sponja approved on the Zoom App Marketplace after 20 days and 4 rejection rounds. Notes from each round, while it's still fresh.
#zoom #zoom-marketplace #oauth #zoom-integration #build-in-public #product-launch

Roee TsurConvertKit Webinar Follow Up Email: Personalize Every Send
Send ConvertKit webinar follow up emails that feel one-to-one. Sponja drafts per-attendee copy and pushes the campaign directly into Kit.
#convertkit #kit #webinar-follow-up #email-marketing #email-automation #ai-email

Lior BenderskiZoom Meeting vs Zoom Webinar: Which Converts Better?
Zoom Meeting vs Zoom Webinar compared on capacity, attendee controls, Q&A, and the one axis most posts miss: post-event data for follow-up.
#zoom #zoom-webinar #zoom-meeting #webinar-comparison #webinar-follow-up #event-marketing

Lior BenderskiZoom Webinar Attendee Report: How to Pull and Use It
Download your Zoom webinar attendee report, read every column, and turn each row into a personalized follow-up email per attendee.
#zoom #zoom-webinar #webinar-reports #webinar-follow-up #attendee-data #ai-email

Roee TsurWebinarJam Follow Up Email: Personalize at Scale
Send WebinarJam follow up emails that go beyond shortcodes. Analyze attendee behavior and write personalized messages at scale with AI.
#webinarjam #webinar-follow-up #email-marketing #webinar-automation #ai-email

Lior BenderskiBest Free Webinar Platforms in 2026: 8 Tools Compared
Eight free webinar platforms compared by attendee limits, recording, and CRM support, plus the follow-up system that converts attendees into buyers.
#webinar-platforms #free-webinar-software #webinar-marketing #webinar-follow-up #b2b-events

Lior BenderskiBest Webinar Software for Small Business in 2026: 8 Tools Compared
8 webinar tools for small business in 2026, with verified pricing and real attendee limits. What each platform actually does, and which to pick when.
#webinar-software #small-business #webinar-platforms #webinar-marketing #affordable-webinar

Lior BenderskiHow to Host a Free Webinar: Step-by-Step Guide for Beginners
Everything you need to run a free webinar from scratch: platform choice, registration setup, promotion, the live session, and post-event follow-up.
#how-to-webinar #free-webinar-software #webinar-marketing #webinar-beginners #event-marketing
Lior BenderskiWebinar Follow-Up Email: A 3-Email Sequence With Copy-Paste Templates
AI webinar follow-up done right: a 3-email sequence segmented by attendance and engagement. From 256 creators we surveyed, 75% get silence, here is what the 25% who convert do differently.
#webinar #email-marketing #follow-up #webinar-funnel #conversion #coaches

Lior BenderskiHow to Increase Webinar Attendance: 12 Proven Tactics
Struggling with low webinar show-up rates? These 12 tactics help B2B event marketers fill Zoom webinars and cut no-shows for good.
#webinar-marketing #b2b-events #webinar-promotion #zoom-webinars #event-marketing

Lior BenderskiWebinar Follow-Up Email Templates: Copy-Paste Examples for Every Audience
Webinar follow-up email templates you can copy and paste. Attendee, no-show, and missed-replay variants, plus the 2-hour timing that converts.
#webinar-marketing #email-marketing #follow-up #b2b-saas #post-webinar