Your webinar earned the attention. Don't waste it on a generic follow-up.
Score every attendee on what they actually said.Draft a personalized follow-up for each one.Send it from the tools you already use.
Sponja/Q1 Product Roadmap · 83 min · 48 participantsQ1 RoadmapEngagement & intent
Top buyers
by intent“Ready to sign up today. Do you take Amex?”
“Can we do a team of 4? Budget approved.”
“Does this work for our customer webinars too?”
“How long until I'd see results?”
AI summary: Strong pricing intent. 11 attendees ready for a direct ask, 6 warm leads asked about fit.
You fill the room. Then everyone gets the same email.
The person who asked about pricing gets the same email as the person who left after five minutes.
One replay link for everyone. The buyer who was three questions deep in the chat and the no-show both get the same generic thank-you. The intent you earned live disappears into a broadcast.
You can't tell which webinar moved a deal.
Registration is easy to count. What happened inside the session stays invisible. You can't point to the chat exchange that flagged a ready buyer, or the slide that made the room lean in.
The best leads cool off while you sort the chat.
The day after a webinar is the hottest your pipeline will ever be. While you scroll a 400-line chat log hunting for the obvious hand-raisers, the buyers who were ready have already moved on to a competitor.
Your webinar ends. The follow-up writes itself.
- 1
The recording stops.
Zoom hands Sponja the attendee report, transcript, chat, and Q&A. You do nothing. No upload, no export, no new step in your run-of-show.
- 2
Every attendee gets scored.
Sponja reads what each person actually said and scores intent from 0 to 100, with the exact phrase that earned the score shown next to it.
- 3
A follow-up lands for each one.
Hot buyers get the direct ask. Warm ones get their objection answered. Drafts arrive in your CRM, ready to review before anything sends.
SponjaDraft follow-upPersonalized for JordanHotHey Jordan,
Saw your note about payment. Yes, we take Amex, and I can set up your access today.
I blocked 15 minutes tomorrow at 10:30 PT. Want me to send an invite, or is there a better time?
Jamie
Every draft lands in your CRM, ready to review before anything sends.
Every webinar, still working after the lights go down.
No attendee slips through.
Everyone who showed up gets scored and matched to a next step. The buyer three questions deep in the chat never gets a generic blast again.
The high-intent window stays open.
Drafts are ready while the session is still fresh, so you reach the people who were ready to buy before they go cold.
You can prove what the webinar did.
See who moved, what they cared about, and which questions came from real buyers. The black box turns into a pipeline report.
Questions, answered.
Every attendee scored.
Every follow-up written.
Connect Zoom once and Sponja works every webinar from there.
